Engage, Acquire, Retain: The Peer-to-Peer Fundraising Formula

An Exclusive Session Hosted by Maureen Wallbeoff LLC & Arreva

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Too often, peer-to-peer fundraising brings in a flood of new donors—only for them to disappear after the campaign ends.

Let’s change that.

In this high-impact webinar designed for nonprofit professionals, we’ll break down how to turn peer-to-peer fundraising into your most powerful tool for donor acquisition, engagement, and long-term support.

Led by nonprofit experts Nicole Betancourt, Development Manager at Ronald McDonald House Charities of South Florida, Maureen Wallbeoff, CEO of Maureen Wallbeoff LLC, and David Blyer, Co-Founder, President, and CEO of Arreva.

This session will guide you through the Peer-to-Peer donor lifecycle, with practical strategies to not only attract supporters, but steward them into recurring donors and champions for your mission.

You’ll learn:

• Why traditional stewardship doesn’t work for Peer-to-Peer donors—and what does
• The 4-part lifecycle to acquire, educate, engage, and convert new donors
• How to leverage your fundraisers as relationship-builders, not just money-raisers
• Practical tips for event follow-up, personalized outreach, and retention
• Real-world examples of organizations that turned new P2P donors into long-term supporters

Whether you’re just getting started or looking to take your Peer-to-Peer strategy to the next level, you’ll walk away with actionable ways to make Peer-to-Peer fundraising work harder, last longer, and deliver real growth.